Capability
Revenue Architecture & Sales Systems
- What is Revenue Architecture?
- Revenue Architecture is the engineering of the entire customer lifecycle, from first touch to closed-won. It bridges the gap between marketing and sales with process, technology, and data.
- Why it matters
- Marketing generates leads; Revenue Architecture turns them into cash. Without it, pipelines leak and CAC skyrockets.
- The Outcome
- A seamless, high-velocity revenue engine with minimal waste.
Who it's for
Teams with >2 sales reps struggling with consistency and visibility.
Who it's NOT for
Solo founders running sales on 'gut feel'.
Why Others Fail
Sales and Marketing operate in silos. Data is fragmented, and no one owns the full revenue number.
Our System
We unify the revenue function. We build systems that make selling easier and buying frictionless.
Expected Outcomes
Higher close rates, shorter sales cycles, and accurate forecasting.
System Execution Steps
- Lifecycle MappingDefining every stage of the customer journey.
- CRM ImplementationConfiguring HubSpot/Salesforce to enforce process.
- Sales EnablementEquipping reps with the content and tools to close.
- Pipeline AnalyticsBuilding dashboards for real-time revenue intelligence.
What We Deliver
- Customer Journey Map
- CRM Configuration & Automation
- Sales Playbooks & Scripts
- Lead Scoring & Routing Logic
- Executive Revenue Dashboard