Capability
B2B Performance Marketing Systems
- What is Performance Marketing Systems?
- Performance Marketing Systems integrate paid media channels (Google, LinkedIn, Meta) with revenue data to optimize for pipeline and ROI. It prioritizes down-funnel intent and conversion over broad awareness.
- Why it matters
- Paid media is the fastest lever for growth but burns cash without strict unit economic controls.
- The Outcome
- Scalable customer acquisition with clear ROAS and attributed revenue.
Who it's for
Companies with a proven product ready to scale acquisition velocity.
Who it's NOT for
Businesses with undefined offers or insufficient budget to exit the learning phase.
Why Others Fail
They optimize for 'clicks' or 'leads' instead of revenue. They fail to feed sales data back into the ad platforms.
Our System
ZAKFN Labs builds full-stack performance systems that connect ad spend to closed-won deals. We optimize for profit, not just volume.
Expected Outcomes
Predictable lead flow, lower CAC, and scalable revenue growth.
System Execution Steps
- Audience & Offer AlignmentDefining the exact ICP and the offer that solves their painful problem.
- Full-Funnel TrackingImplementing server-side tracking to capture offline conversions.
- Campaign ArchitectureStructuring ad accounts for machine learning optimization.
- Creative IterationTesting high-velocity creative variations to lower CPA.
What We Deliver
- Full-Funnel Audit & Strategy
- Server-Side Tracking Setup (GTM/CAPI)
- Ad Creative Production (Static & Video)
- Weekly Optimization & Reporting
- Landing Page CRO Suggestions